Cookie Policy

What cookies are

Cookies are small text files a website stores on your device. They are widely used to make websites work, to remember your preferences, and to understand how a site is being used. Related technologies such as local storage do a similar job, and this policy covers those too.

Our approach

We keep cookies to a minimum. Analytics cookies are optional and are not set unless you accept them — if you decline, or simply ignore the banner, no analytics cookies are placed and no analytics scripts are loaded at all.

The website works fully whichever choice you make. Declining does not limit any part of the site.

Cookies we use

Only one category of optional cookie is used, plus a single stored value that remembers your own choice.

The full list

• southend-cookie-consent (essential, stored in your browser): remembers whether you accepted or declined analytics, so the banner does not ask again. Stays on your device and is never sent to us.
• _ga (analytics, set by Google Analytics, expires after 2 years): distinguishes one visitor from another so visits can be counted.
• _ga_TM44507BNQ (analytics, set by Google Analytics, expires after 2 years): keeps track of a single browsing session.
• We do not use advertising, marketing or social media tracking cookies of any kind.

Analytics

If you accept, we use Google Analytics 4 to see which pages are visited, roughly where visitors come from, and what devices they use. We look at this information in aggregate to improve the site. It is processed by Google under their own privacy terms, and we do not use it to identify individual people.

Embedded content

Our contact page embeds a Google Map so you can find the club. Loading that page loads content from Google, which may set its own cookies under Google’s policies. This happens on the contact page only, and it is not something we control.

Changing your mind

You can change your choice whenever you like. Use the button below to clear your saved preference and bring the banner back, then accept or decline again.

Controlling cookies in your browser

Every major browser lets you view, block and delete cookies through its settings, usually under Privacy or Site settings. Deleting cookies for this site will also remove any analytics cookies already placed. Note that blocking cookies across all sites can stop other websites working properly.

Changes to this policy

If we add or remove cookies we will update this page and the date shown at the top. This version was last updated 10 September 2026.

Questions

For anything about cookies or your data, email info@southendclub.com.pk or call +92 21 35856991. Our Privacy Policy explains more about how we handle personal information.